Axis Mutual Fund has grown strongly since the time it launched its first scheme in October 2009. The vision statement of Axis Mutual Fund has been to responsibly manage money and risks to help people feel financially secure and confident of a brighter and prosperous future. We attribute our success, thus far, to Axis Mutual Fund’s 3 founding principles

• Long term wealth creation
• Outside in (Customer) view
• Long term relationship

Our product, sales and service strategy is entirely guided by this. We, at Axis Mutual Fund, aim to provide quality financial and investment solutions to help customers feel financially secure and confident of a brighter and prosperous future. We lay a strong emphasis on risk management and planning. We encourage our investors and our partners to take a holistic view which extends beyond mere investing surpluses to investing with an underlying dream, aspiration or goal.

Investment Philosophy of Axis Mutual Fund:

• Business to be built on three pillars
• Outside-in View
• Investor at the heart of every single decision
• Communication in investor’s language, not in ours
• Enduring Wealth Creation
• Playing a serious and credible role in investor’s money basket
• Encouraging investors to build a long-term perspective of the mutual fund category
• Long-term Relationships
• Outside-in View
• Aiming at building relationships rather than being transactional