Aditya Birla Sun Life Mutual Fund: Overview of Aditya Birla Sun Life AMC


Aditya Birla Sun Life Mutual Fund


 

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Overview: Aditya Birla Sun Life Mutual Fund

Aditya Birla Sun Life AMC Limited, the investment manager of Aditya Birla Sun Life Mutual Fund, is a joint venture between the Aditya Birla Group and Sun Life Financial Inc. of Canada. Through this joint venture, Aditya Birla group aims to bring together the Aditya Birla Group’s experience in the Indian market and Sun Life’s global experience.

Sun Life is a leading international financial services organization. It works to provide insurance, wealth and asset management solutions. It is active in a number of markets worldwide, including Canada, USA, UK, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, etc. On 31st, 2019, Sun Life had a total AUM (Assets Under Management) of $1,099 billion.

Established in 1994, Aditya Birla Sun Life Mutual Fund (Aditya Birla Sun Life Mutual Fund), is co-sponsored by Aditya Birla Capital Limited (ABCL) and Sun Life (India) AMC Investments Inc. The company is easily one of India’s top 3 Asset Management Companies. Aditya Birla Sun Life Mutual Fund provides sector specific equity schemes, fund of fund schemes, hybrid and monthly income funds, debt and treasury products and offshore funds.

The total domestic AUM of the AMC is close to Rs. 2,50,000 Cr. for the quarter ended December 31, 2019. Aditya Birla Sun Life Mutual Fund is one of the leading Fund Houses in India based on domestic average AUM as published by the Association of Mutual Funds of India (AMFI). It has a consolidated lending book of Rs. 60,100 Cr, through its subsidiaries and joint ventures.

Aditya Birla Sun Life Mutual Fund has over 7 million investor folios as of December 31, 2019. With a pan India presence across 310 locations, Aditya Birla Sun Life Mutual Fund works day and night to enhance the appeal of mutual funds across a wider set of investors.

It has more than 18,000 employees, and a nationwide reach with 850+ branches. Moreover, it has more than 2,00,000 agents/channel partners and several bank partners.

Type of Funds Offered by Aditya Birla Sun Life Mutual Fund

Here are the funds offered by Aditya Birla Sun Life Mutual Fund house:

1. Equity Mutual Funds

2. Debt Mutual Funds

3. Hybrid Mutual Funds

4. Other Fund & Funds of Funds

Fund Managers for Aditya Birla Sun Life Mutual Fund House

Here’s the list of 10 popular fund mangers in Aditya Birla Sun Life Mutual Fund:

1. Mr. A Balasubramanian

Mr. A. Balasubramanian is the Managing Director & Chief Executive Officer for Aditya Birla Sun Life Mutual fund since 2009. Started in 1994 he served as Chief Investment Officer in the AMC from 2006-2009. He brings with him over 26 years of experience in the Mutual Fund industry as Portfolio Manager both in Fixed Income and Equity.

As of May 31, 2020, Bala currently oversees more than USD 28 billion AUM at Aditya Birla Sun Life AMC as the MD & CEO. He also oversees global mandates through its subsidiary company in Singapore and Dubai, having assets of over USD 1 billion (as of May 31, 2020), apart from overseeing Alternate Investment Funds, Real Estate and PMS.

Bala has done his BSc in Mathematics and MBA, and is an Alumnus of IIM Bangalore and Harvard through Advanced Management Programme. Currently, he is on the Board of Governors of National Institute of Securities Markets (NISM), which is a SEBI established entity. He is also on the Committee of Corporate Bond Market Development of SEBI. Apart from these prestigious roles, he plays an active role in AMFI as a Board of Director. From 2016-2018, he has also held the position of Chairman of AMFI.

2. Mr. Mahesh Patil

Mr. Mahesh Patil is the Co-Chief Investment Officer of Equity Investments at Aditya Birla Sun Life AMC Limited. He has over 27 years of rich experience in fund and investment management. He has been with Aditya Birla Sun Life Mutual Fund house since 2005, where he started as a Fund Manager. In 2008, Mahesh was promoted as Head of Equity and in 2011 as Co-Chief Investment Officer of Equity.

He got his degree in Engineering from VJTI, Mumbai, and his MBA in Finance from Jamnalal Bajaj Institute, Mumbai. He is also a charter holder from ICFAI, Hyderabad. Today, he leads a team of 20 people, including fund managers and analysts. He manages 5 fund schemes with an AUM of ₹ 21,731 Cr which includes funds like Aditya Birla Sun Life Focused Equity Fund, and Aditya Birla Sun Life Frontline Equity Direct Fund.

3. Mr. Maneesh Dangi

Mr. Maneesh Dangi is the Co-Chief Investment Officer of the Fixed Income investments at Aditya Birla Sun Life Mutual Fund house. He has over 20 years of experience in Finance and Research. He has been with Aditya Birla Sun Life AMC since January, 2006.

Maneesh is an MBA in Finance and FRM. He has been awarded ‘the best fund manager of the year for 2010’ by Crisil-CNBC. He manages 3 fund schemes with an AUM of ₹ 21,270 Cr which includes funds like Aditya Birla Sun Life Corporate Bond Fund.

4. Mr. Satyabrata Mohanty

Mr.Satyabrata Mohanty is a Senior Fund Manager (Equity) at Birla Sunlife Asset Management Company. He has over 12 years of experience in Finance and Research. He has handled responsibilities across Fund Management, Trading and Credit Research functions. Mohanty has been a part of Birla group since the last 17 years. In fact before joining BSLAMC, he worked with Aditya Birla Management Corporation Ltd.

He is a CA and holds a CFA. Currently, he manages 9 schemes with an AUM of ₹14,230 Cr which includes funds like Aditya Birla Sun Life Equity Advantage Fund, Aditya Birla Sun Life Equity Savings Fund, Aditya Birla Sun Life Equity Hybrid ’95 Fund 

5. Mr. Mohit Sharma

Mohit Sharma is a Fund Manager with Aditya Birla Sun Life AMC Limited. With a total experience of over 13 years Mohit has been part of Aditya Birla Sun Life Mutual Fund house  since October 2015. Before joining Aditya Birla AMC, he had worked with Standard Chartered Bank, ICICI Bank, Irevna Limited (Subsidiary of CRISIL). He even ran his own healthcare- tech business from 2012 to 2015.

Mohit did his Management Studies from IIM Calcutta (2005) and Engineering studies from IIT Madras (2003). Currently, he is managing 15 schemes with the total AUM of ₹46,566 Cr. These schemes include Aditya Birla Sun Life Balanced Advantage Fund, Aditya Birla Sun Life Low Duration Fund, and Aditya Birla Sun Life Short Term Fund. 

6. Mr. Dhaval Gala

Mr. Dhaval Gala, is a senior analyst and fund manager at Aditya Birla Sun Life Mutual Fund house. He has been a senior investment analyst for equities since February, 2011 at the AMC. Before joining the AMC, Mr. Gala had worked at leading financial companies like J.P. Morgan Chase India and B&K Securities. At Aditya Birla Sun Life Mutual Fund house, Mr. Gala heads the Birla Sun Life Banking & Financial Services Funds division along with his senior colleague, Mr. Satyabrata Mohanty. 

He is a former student of the N.L. Dalmia Institute of Management Studies & Research with a Postgraduate Degree in Business Management (Finance), is one of the most dynamic fund managers at Aditya Birla Mutual Funds. Currently, he manages 4 schemes with an AUM of ₹ 3,364 Cr. He manages fund like Aditya Birla Sun Life Banking & Financial Services Fund, and Aditya Birla Sun Life Small Cap Fund, 

7. Mr. Pranay Sinha

Mr. Pranay Sinha has an experience of over 13 years, out of which 10+ years is purely in fund management and trading. Sinha joined BSLMF back in 2014 and quickly made his way to the top where he is a senior fund manager today. Before joining Aditya Birla Sun Life Mutual Fund house he worked at major companies like BNP Paribas Bank, ICICI Prudential Asset Management Company Limited and Morgan Stanley Investment Management Pvt. Ltd.

He has attended both IIT-Kharagpur and IIM-Calcutta, from where he obtained his B.tech in Aerospace engineering and PGDM in Finance respectively. Currently, he manages 26 schemes with an AUM of ₹ 34,064 Cr while managing funds like Aditya Birla Sun Life Banking & PSU Debt Fund, Aditya Birla Sun Life Government Securities Fund, and Aditya Birla Sun Life Floating Rate Direct Fund. 

8. Mr. Kaustabh Gupta

Mr. Kaustubh Gupta is a Senior Fund Manager with Aditya Birla Sun Life Mutual Fund house. He has 14 years of extensive investment experience after working in various capacities of treasury finance, liquidity management and now fund management. Before joining Aditya Birla Sun Life Mutual Fund in 2009, he was involved in managing rupee liquidity and FX liquidity of ICICI Bank. Infact, he had been the head of the liquidity management team at Bank.

He is a chartered accountant and a Chartered Financial Analyst (CFA) by qualification. Currently, he manages 25 schemes with an AUM of ₹1,26,667 Cr. Some of the  schemes that he manages are Aditya Birla Sun Life Low Duration Fund, Aditya Birla Sun Life Corporate Bond Fund, Aditya Birla Sun Life Banking & PSU Debt Fund and Aditya Birla Sun Life Savings Fund. 

9. Ms. Sunaina da Cunha

Ms. Sunaina de Cunha is a fund manager at Aditya Birla Sun Life Mutual Funds currently. She has been working with the AMC since June, 2004 and has a total experience of 14 years in fixed income fund management with an expertise in structuring bond solutions and credit transactions. She is known to be the fund manager of the following funds – Aditya Birla Sun Life Savings Fund, Aditya Birla Sun Life Medium Term Fund, Aditya Birla Sun Life Liquid Fund, and Aditya Birla Sun Life Credit Risk Fund.

Sunaina went to Faculty of Management Studies (FMS), University of Delhi from where she got her MBA. She started her career at Aditya Birla Management as a group management trainee after obtaining her CFA CharterHolder from CFA Institute in Virginia. Currently she is managing 13 schemes with an overall AUM of ₹56,310 Cr

10. Mr. Anil Shah 

Mr. Anil Shah is the Senior Fund Manager at Aditya Birla Sun Life Mutual Fund company. He has an overall experience of about 24 years in equity research and investments. Before joining Aditya Birla Sun Life Mutual Fund house, he worked with RBS Equities (India) Ltd. also known as ABN AMRO Asia Equities (India) Ltd.for about 15 years.

Shah is a B.Com Graduate and has also done his C.A and Cost Accountant. Currently, he is managing 6 schemes with an overall AUM of ₹13,366 Cr. These schemes include the Aditya Birla Sun Life Equity fund, Aditya Birla Sun Life Mid Cap Fund, and Aditya Birla Sun Life Manufacturing Equity Fund. 

Documents Required To Invest in Aditya Birla Sun Life Mutual Fund Online

Investing in Aditya Birla Mutual Funds is a fairly easy process with Sqrrl. If you are investing for the first time, then you need to get your KYC verification done. “Know Your Customer” or KYC is done by Securities & Exchange Board of India (SEBI). It helps to avoid bank fraud, money laundering and any other malicious activities. 

All you need to do is submit a few personal documents which takes 1-2 minutes. After that, the process for bank verification takes 2-5 working days. Once you are KYC verified, all the transactions become simple and straightforward. Here’s a list of documents you need to complete your KYC verification:

1.Address Proof – Aadhar card, Voter ID, Passport with both sides against a dark background.

2. PAN Card – Against a dark background.

3. Signature – On a blank white paper.

4. Selfie – An appropriate picture against a white background.

Most Popular Aditya Birla Mutual Fund Schemes

Here’s the list of 5 most popular funds by Aditya Birla Mutual Fund house:

1. ABSL Equity Fund – Direct Plan

Aditya Birla Sun Life Equity Fund

Aditya Birla Sun Life Equity Fund is a 4-star rated fund that has 96.27% investment in Indian stocks, out of which 56.93% is in large cap stocks, 22.65% is in mid cap stocks, and 5.81% in small cap stocks.

ABSL Equity fund is an open-ended growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 90% equity and 10% debt and money market securities. It is suitable for investors who are looking to invest money for at least 3-4 years and are looking for high returns. At the same time, they should not be very risk averse.

Fund Manager – Anil Shah

Fund Size –  ₹ 10737.23 Cr

Expense Ratio – 1.92%

Risk – Moderately High

1 Year Return

3 Year Return

5 Year Return

     

5.41%

1.66%

7.33%

 

2. ABSL Focused Equity Fund – Direct Plan

Aditya Birla Sun Life Focused Equity Fund

ABSL Focused Equity Fund is a 5-star rated fund that has 94.31% investment in Indian stocks of which 74% is in large cap stocks, and 9.14% is in mid cap stocks. It is suitable for investors who have advanced knowledge of macro trends and prefer to take selective bets for higher returns compared to other Equity funds. At the same time, they should not be very risk averse

The investment objective of the ABSL Focused Equity Fund scheme is to achieve long term capital appreciation by investing in upto 30 companies with long term sustainable competitive advantage and growth potential.

Fund Manager – Mahesh Patil

Asset Size – ₹ 4043.09 Cr

Expense Ratio – 2.09%

Risk – Moderately High

1 Year Return

3 Year Return

5 Year Return

     

5.88%

2.58%

6.34%

 

3. ABSL Equity Hybrid 95 Fund  – Direct Plan

Aditya Birla Sun Life Equity Hybrid 95 Fund

ABSL Equity Hybrid 95 Fund has 78.16% investment in Indian stocks out of which 45.86% is in large cap stocks, 19.57% is in mid cap stocks, and 4.08% in small cap stocks. The fund has 17.12% investment in debt, out of which 1.57% in government securities, and 13.44% in funds invested in very low risk securities.

The objective of the ABSL Equity Hybrid 95 Fund scheme is to generate long term growth of capital and current income, through a portfolio investing in equity, debt and money market securities. The secondary objective of ABSL Equity Hybrid 95 Fund is income generation and distribution of dividend.

Fund Manager – Mahesh Patil, Pranay Sinha, Dhaval Shah

Asset Size – ₹ 7722.53 Cr

Expense Ratio – 1.89%

Risk – Moderately High

1 Year Return

3 Year Return

5 Year Return

     

-0.97%

-0.61%

4.50%

 

4. ABSL Equity Advantage Fund – Direct Plan

Aditya Birla Sun Life Equity Advantage Fund

ABSL Equity Advantage Fund has 96.56% investment in Indian stocks out of which 45.27% is in large cap stocks, 35.55% is in mid cap stocks, and 5.74% in small cap stocks.It is suitable for investors who are looking to invest money for a long term horizon of at least 3-4 years while looking for high returns.At the same time, they should not be risk averse

The objective of the ABSL Equity Advantage Fund scheme is to achieve long-term growth of capital, at relatively moderate levels of risk through a diversified research based investment in Large & Midcap companies.

Fund Manager – Satyabrata Mohanty

Asset Size –  ₹ 4264.78 Cr

Expense Ratio – 2.05%

Risk – Moderately High

1 Year Return

3 Year Return

5 Year Return

     

4.83%

-1.78%

5.00%

 

5. Aditya Birla Sun Life Frontline Equity Fund – Direct Plan

Aditya Birla Sun Life Frontline Equity Fund

Aditya Birla Sun Life Frontline Equity Fund has 97.58% investment in Indian stocks out of which 77.7% is in large cap stocks, 9.03% is in mid cap stocks, and 1.82% in small cap stocks. The fund is perfect for investors who are looking to invest money for at least 3-4 years while looking for high returns. At the same time, these investors should also be ready for the possibility of moderate losses in their investments.

The objective of the Aditya Birla Sun Life Frontline Equity Fund scheme is long term growth of capital, through a portfolio with a target allocation of 100% equity by aiming at being as diversified across various industries and/ or sectors as its chosen benchmark index, Nifty 50. The secondary objective is income generation and distribution of dividend.

Fund Manager –  Mahesh Patil

Asset Size –  ₹ 17480.16 Cr

Expense Ratio – 1.84%

Risk – Moderately High

1 Year Return

3 Year Return

5 Year Return

     

2.50%

1.30%

5.53%

 

Written by

Priyanshi Bhardwaj