? Cool Title, but what’s the news?
India’s largest e-commerce firm Flipkart will in August make a renewed attempt at a customer loyalty programme as it seeks to challenge Amazon’s subscription service Prime that has become popular with customers.
? Okay, but what does it mean?
Flipkart Plus, which will be launched on 15 August, will be a no-fee, points-based programme for regular customers of Flipkart (customers will earn points or coins with every purchase).
? Why should I care?
In addition to benefits on its own platform, Flipkart will offer more discounts, free and faster product deliveries and other rewards to Flipkart Plus subscribers on platforms like Hotstar, Zomato, Makemytrip and Café Coffee Day.
And since this is a no-fee program, it completely depends upon how much you choose to shop. For Flipkart, they’d hope it’s on their platform!