Apple fans in India Time to Bid Goodbye to those Big Discounts | June 17


ONAD-Apple India’s new country head Michel Coulomb is dismantling the sales strategy of predecessor Sanjay Kaul

? Cool Title, but what’s the news?

Apple India’s new country head Michel Coulomb is dismantling the sales strategy of predecessor Sanjay Kaul and reverting to an ‘organised distribution’ structure for iPhones, iPads and Mac computers.

? Okay, but what does it mean?

The aim is to resolve confusion over pursuing a volume growth strategy and keeping the brand’s premium status intact.

? Why should I care?

For consumers, this will mean Apple products will cease to be discounted as the number of distributors is pared and the company takes a hard line on maintaining prices. So if you’re waiting for the great Amazon/Flipkart deals for prices to be slashed, we’re afraid that’s not going to happen.

Source: Gadgets Now


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Written by

Vedant Kaushik