? Cool Title, but what’s the news?
Flipkart, flush with funds after a $2-billion infusion by Walmart, is scouting for companies that have a “strong tech team” and are solving an “India-specific problem”, said Flipkart’s CEO Kalyan Krishnamurthy.
? Okay, but what does it mean?
Flipkart’s acquisition of Liv comes at a time when ecommerce companies in India have shifted their focus to tier II and beyond areas and target the next 200-300 million online shoppers. However, heterogeneity of language in these areas is a hurdle that needs to be crossed.
? Why should I care?
This buyout & the ones in the future will eventually allow Flipkart users to engage with the platform using ‘voice’ in multiple languages
, which opens opportunities for the online retailer to tap into tier-2 and beyond customers.
And it would allow a unique user experience for online shoppers that would definitely make for a great experience, along with the great offers that Flipkart keeps on bringing!